The Gap Issues Apology For Racist Ad

The Gap Issues Apology For Racist Ad

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Wednesday, 06 April 2016
Smack News

ed2Ellen Degeneres partnered up with The Gap to release a new lifestyle brand called ‘ED.’ The brand features a dancing group called Le Petit Cirque, which consists of boys and girls between the ages of 8-12 years old. Le Petit Cirque is the only all-kid humanitarian cirque troupe that exists in the entire world.

This past weekend several images were released for the new brand and lots of people are unhappy with what they’ve seen. The ad shows four little girls from the troupe; 3 Caucasian and 1 African-American.  The ad depicts the eldest Caucasian girl resting her arm on the head of the African-American girl, whom actually happens to be her sister in real life.


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A few people took to Twitter to express their feelings about the photo. Lots thought it was racially insensitive, even going as far as to say that someone on the staff should be fired.  Twitter user, Fatima La’Juan Muse, said: “@GapKids proving girls can do anything…unless she’s Black. Then all she can do is bear the weight of White girls. #EpicFail

The Gap released a statement saying: “As a brand with a proud 46 year history of championing diversity and inclusivity, we appreciate the conversation that has taken place and are sorry to anyone we’ve offended,” said Gap spokeswoman Debbie Felix in a statement to Fortune.

While they are intending to remove this photo that caused this uproar, they have expressed that they are not backing away from the campaign.
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Patrice Roxy

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